What’s your BIG “WHY?”

I’m coming to you all from Florida this week, where I’ve spent the entire weekend immersed and working with my coaching group, doing a ton of mindset work.

You might’ve seen one of my past videos on why mindset matters to your business. Today I want to take it further by talking about your big WHY.

How many times have we heard that your “why” matters in your business? Everyone asking, why are you doing this? What is the big why that you’re constantly working towards, and what does it mean for you and your business?

Yes, your big why will help you push through when things get hard (which will happen as a business owner). But more importantly, your big “why” is what will open up your creativity and ability to uncover how to reach those goals.

Your big “why” will open up channels and ways for you to find creative solutions to your lofty financial and personal goes. Although uncovering it doesn’t unlock all of these things immediately, in due time, everything becomes clear and evident. Over time, and as you plant seeds, you start to think through what you want.

How do you come up with your big “why?

Firstly, you have to sit down and think about it. What does your business or personal life look like in three years, in five years… or even in 10 years?

As you sketch this out, you’ll start to see themes emerge, such as how you’ll want to go after money. And afterward, at a certain point, money becomes much less important in your personal life and you have enough to allow you to start looking for the next big thing.

That’s what your big “why” is about; it’s what you want after you’ve attained your success. So as you ruminate over the longterm, there’s a certain point where money becomes much less important and other purposes take hold of you. Do you want to be a lifelong learner? Is education super important to you? Curiosity, discovery, invention, being multi-passionate and starting something different, or pursuing an idea that you had a long time ago that you never thought you could use to make money.

Think about what this could do for you in the long-term. It’s 100% fine that money is important to you now – it makes total sense. We all have financial goals.

As you know, when we started our businesses, a big reason of why we did it was for financial freedom. But at a certain point, like I mentioned, it stops becoming the most important goal and those other goals, those other aspirations start to pop up again.

And as you grab onto these other goals, your creativity, thought process, ideas, solutions for how to achieve these things start to emerge.

I know – this may sound a bit out there. But let’s take a look at an example.

Oprah. Everyone knows Oprah, right? If Oprah was only in it for the money, she could’ve stopped when she had her successful talk show. She has all the money she could have possibly wanted. Now, however, she has a lifestyle brand: she has a magazine and a network. She’s all about impacting people and their lives, getting them to live their best lives. It’s not because she needs more money, but she’s expanded her business to suit her financially as well as to continue to spread her big “why” of getting others to live their best lives.

This is why your “why” is so important.

In the beginning, it’ll allow you to hit your financial goals. But as you progress forward and become more successful, it also helps open up the creativity, paths, and ways for you to be both financially successful and then also be impactful in serving and sharing a bigger message.

Does that inspire you to come up with your own big “why?” If you have it, share it with me please by dropping a comment below. I’d love to hear what everyone’s big “why” is.

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