What’s your BIG “WHY?”

Firstly, you have to sit down and think about it. What does your business or personal life look like in three years, in five years… or even in 10 years?

As you sketch this out, you’ll start to see themes emerge, such as how you’ll want to go after money. And afterward, at a certain point, money becomes much less important in your personal life and you have enough to allow you to start looking for the next big thing.

That’s what your big “why” is about; it’s what you want after you’ve attained your success. So as you ruminate over the longterm, there’s a certain point where money becomes much less important and other purposes take hold of you. Do you want to be a lifelong learner? Is education super important to you? Curiosity, discovery, invention, being multi-passionate and starting something different, or pursuing an idea that you had a long time ago that you never thought you could use to make money.

Think about what this could do for you in the long-term. It’s 100% fine that money is important to you now – it makes total sense. We all have financial goals.

As you know, when we started our businesses, a big reason of why we did it was for financial freedom. But at a certain point, like I mentioned, it stops becoming the most important goal and those other goals, those other aspirations start to pop up again.

And as you grab onto these other goals, your creativity, thought process, ideas, solutions for how to achieve these things start to emerge.

I know – this may sound a bit out there. But let’s take a look at an example.

Oprah. Everyone knows Oprah, right? If Oprah was only in it for the money, she could’ve stopped when she had her successful talk show. She has all the money she could have possibly wanted. Now, however, she has a lifestyle brand: she has a magazine and a network. She’s all about impacting people and their lives, getting them to live their best lives. It’s not because she needs more money, but she’s expanded her business to suit her financially as well as to continue to spread her big “why” of getting others to live their best lives.

This is why your “why” is so important.

In the beginning, it’ll allow you to hit your financial goals. But as you progress forward and become more successful, it also helps open up the creativity, paths, and ways for you to be both financially successful and then also be impactful in serving and sharing a bigger message.

Does that inspire you to come up with your own big “why?” If you have it, share it with me please by dropping a comment below. I’d love to hear what everyone’s big “why” is.