The One Thing You MUST Continue to do Right Now

Marketing.

Many have stopped, which also means they’ve stopped putting out offers. Of course, the market is shifting, and with that, the attention of the market is also shifting. Audiences want to hear different things because of the current climate. But as a business owner, your job is still to continue to push forward and resume marketing.

So above all else, do not stop your marketing and special offers.

Also, keep in mind: I’m not saying that you should just pretend as if nothing is happening and continue putting out the same offers you were using before.

You need to shift how you talk about your products or services and, similarly, you need to shift how you’re promoting them.

That being said, you really should not stop doing it altogether because you’re doing yourself, and your clients, a disservice by pulling the plug on marketing.

And, of course, in doing so, you’re telling your customers that you’d rather wait to see where everything lands before continuing… and then I’ll continue with operations as usual. By now, most other companies – large to small – have already shifted their strategies.

This will also allow you to occupy spaces you may not have occupied before. While some other smaller businesses will pull back and wait until everything picks back up, the audiences and customers they were usually communicating with… they’re still there.

The void created by other companies retreating will create an opportunity for you and anyone else primed and prepared for addressing market concerns and providing their services through it all.

The same also goes for choosing to pull back. Some of the customers and clients that you regularly serviced may veer elsewhere in your absence.