Forget KPIs – The One Measure for Your Ops Success or Failure

Do you ever worry about whether your business is on the right track to scale?

I’ve heard a lot from you guys, that your coaches, masterminds, courses, and programs are talking about knowing your numbers, your Key Performance Indicators (KPIs) because numbers don’t lie…

But not many of those coaches, masterminds, or programs talk about exactly how to create KPIs.

Because KPIs are measured best AFTER you’ve built your ops foundation.

After your systems are buttoned up.

After your tech stack is in place.

After your automations are in place.

After your team is onboarded.

If you don’t have your foundation in place, it can be very difficult to measure their performance, and if you can, your data is skewed because you are still making adjustments to your systems, tech, automation, and team to get them to work the way you want.

So some people say all data is good data, but I say: Why waste the time on creating KPIs if your business foundations haven’t been built or are in flux? 🤷🏻‍♀️🤷🏻‍♀️

There’s an easier way to tell if your ops are on track to scale.

If you don’t have your ops foundation in place quite yet and you want to know if you’re on solid ground or if you just want to double-check that you’re on the right track without running reports or digging into your data, then I suggest the Gut Check Method.

This is the quick and easy way to figure out what operating gaps need to be filled ASAP that doesn’t require any tech and you can do it in less than 20 minutes because it all revolves around you and what you already know about your business.

📝 Start with your core business functions

Every single service business has these core functions:

  • Marketing
  • Sales
  • Client Management
  • Service Delivery
  • Internal Ops + Organization
  • Team Growth + Management

First off, did you know that these are all parts of your business?

The way you currently operate might blur the lines between marketing and sales or client management and service delivery, but it’s important to know that each of these functions exists so you can review it objectively.

Easy peasy, right?

📝 Gut Check Time

Now that we have the basics out of the way, let’s get into the gut check. 

For each business function, ask yourself…

✅ Do you feel confident that you’re getting the results you want? 

…OR ❌Does it feel hard, heavy, clunky, unclear, and you’re second-guessing?


✅ Do you feel like you’re in control? Do you know what’s happening and why?

… OR ❌Are you totally in the dark about what’s happening?


✅ Do you feel like work is getting done as quickly as possible at the highest quality possible?

…OR ❌Do you feel like there are major time sucks and you’re not getting the results you want?

🥁 Now for the results…

For every part of your question where you have a not-so-great gut feeling, look into why…

🤔 Do I not get the results I want? That’s an indication you have a system and/or tech issue to fix.

🤔 Do I feel out of control? That’s an indication of a management issue to look into.

🤔 Do I feel like there are major time sucks? That’s an indication of a team issue to resolve.

I personally prefer a gut check before diving deep into data because you don’t have to build, create, or aggregate anything to know where you might be on or off track and isn’t that what you really want?

Sure, you can have reports that tell you your marketing systems are inefficient, but you probably already knew that because it felt hard or heavy or sucked up a ton of time either for you or your team.

And whether you had data to back it up on hand, you most likely already knew there was an issue and the answer you really looking for is: where is the issue and what to do about it?

KPIs can help you with this and give you more data to pinpoint problems. But if you haven’t created your KPIs or you don’t have the infrastructure to start measuring accurately, this is a quick and easy way to figure out if your business is working “right”, where the problems might be, and what to do about it

Using this method you might find that the answers to your “right” ops questions are already at your fingertips and you need to build anything extra right now to figure out what might be “off” and how to handle it.

Get more scaling hacks here.

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Scaling your business can be so confusing.

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