Does scaling your business feel overwhelming? Because building your systems… is overwhelming. Building all the tech and automations to scale… is overwhelming Building and managing a team to get you there…is overwhelming. Because how are you supposed to actually put them into place? I get it - building all the systems, hiring all the team members, and upgrading all the tech that you need to scale your business is a very big ask, especially when it seems like they need to be all done at once. But here’s the thing that no one talks about: scaling (even when you have a team of VAs, OBMs, and high-level consultants doing it for you) NEVER happens all at once… Scaling really happens in phases.
Do you ever worry about whether your business is on the right track to scale? I’ve heard a lot from you guys, that your coaches, masterminds, courses, and programs are talking about knowing your numbers, your Key Performance Indicators (KPIs) because numbers don’t lie... But not many of those coaches, masterminds, or programs talk about exactly how to create KPIs. Because KPIs are measured best AFTER you’ve built your ops foundation. After your systems are buttoned up. After your tech stack is in place. After your automations are in place. After your team is onboarded. If you don’t have your foundation in place, it can be very difficult to measure their performance, and if you can, your data is skewed because you are still making adjustments to your systems, tech, automation, and team to get them to work the way you want.
Are you there yet? You know, the place that you dreamed about when you were starting your business… Traveling when you want and unplugging when you need. Having unlimited freedom to work when and how you want. Having a team bring your vision to life. Being in charge of a thriving business like a “real” CEO. The kind of freedom, flexibility, and ease that inspired you to make the leap to being your own boss. You’ve had your eye on this prize for a while, right? And you’ve been focused on growing your business and doing everything you can to follow in the footsteps of other business owners who have “made” it… …only to find out that you don’t really know where THERE is.
Are you thinking about hiring a team to scale your business? Whether it’s hiring your first VA or another VA to catch the overflow and take the pressure off. Or leveling up to an OBM or DOO to handle scaling for you… This is the first step that I see so many business owners take to scale and often with mixed results. Sometimes, it works out and you get what you need to relieve some of the pressure, catch the overflow on your plate, and get organized so you can run more confidently… …But sometimes, it doesn’t quite work out that way.
Did you know, I am a big fan of Bravo’s Below Deck? In a trailer for the new season, Captain Lee (my fav 🤩🤩) said, “Everyone wants to be Captain until it’s time to do Captain sh*t.” And the truth in that statement rang loud and clear. Anyone can call themselves a CEO, a Founder, or an Owner. But when it comes down to it, when it’s time to make the decisions, have hard conversations, and lead so that your business can thrive, do you act like it? It can be hard to own your role as the CEO in your business when your business is disorganized, messy, and unsteady.
How often do you feel like you don’t know how all the pieces of your business fit together? How often do you feel like something is “off” - your business not running quite right but you can’t put your finger on what’s not working or how to fix it? How often do you feel like you don’t know if you have the right processes, the right tech, or even the right team members because nothing seems to be gelling? If you’re nodding along here, then the key you’re missing is mastery over your ops - that understanding of how your business operates to get the results you want.
Do you want to know exactly how to create systems to streamline your business and take you from hot mess express to scaling CEO? My 4 steps to building ANY System you want so you get great results: 1. Start with the end results. 2. Reverse Engineer those results 3. Test. 4. Refine + Retest. I get that this might make sense…and not make sense all at the same time - esp if you haven’t built any systems yet, so I want to give you a behind-the-scenes peek at how this process worked with a client.
If you saw my last message you know that if you’re not getting great results from your systems…it’s because you didn’t build them to great results. So that brings up the question, “Well how do I build a system to get great results?” You might be figuring out bits and pieces of your ops… You might have started mapping out a system… You might have even written a few SOPs… Heck, you might have even outsourced to a Systems VA or even OBM to document your process… You’ve done all these things but your systems still end up sitting in a Gdrive folder and your business definitely DOES NOT feel like it’s running any smoother. If this is where you’re at (or what you want to avoid), then know that the issue is not the systems themselves, but the way that you started building them.
I know you’re trying to make the best decisions for your business. But how often do you feel like you’re NOT sure if you are making the right decision in your business? That you’re building systems to scale…but have no idea if you’re building the right systems in the right way… That you’re trying to get organized and get the right tech in place…but you’re not sure if you picked the right tools or set them up in the right way… And you definitely need a VA…you think… you’re pretty sure…or maybe you need an OBM… The uncertainty and doubt when it comes to running your business can be so frustrating and keep you on edge.
Do you have growth on your mind? Maybe you want 5 new clients… To launch a group program… To make another $25k, $50k, or $100k and wrap up the year on a high note. So you’re launching, making reels, networking, and doing all the right things to make your growth goal a reality… But as the year winds down your new client goal, your group program goal and your money goal feel like they are drifting out of reach because… You’re always behind trying to make reels, write content, and market. Your launches are hectic and stressful x 10. You’re constantly behind in your business. You’re in constant go-go-go mode and you feel like you’re doing all the things and NOTHING all at the same time.