Today, let’s talk about a huge mistake I see a lot of business owners making right now. Firstly, I get that we are in an unprecedented time. We’re unsure of so many things and there’s a lot of uncertainty on how to move forward. But – there is one thing that you should not – I repeat – you should not stop doing.
Let’s talk about “pivoting” today. We’ve heard so much about pivoting and it’s all over the news: pivot your business, pivot your leadership, pivot your products, your services… everything is about pivoting.
Today, let’s chat about what happens when a project and its team members… go sideways. For example, what happens when one of your team members is underperforming or not delivering? This is a common situation, one that I’ve been in and thought – oh wow, this is not what I need.
Let’s talk about organizing your business for growth. What does this mean? Well, if you’re running around constantly, juggling all of the tasks in your business, and you’re the key contact for all the clients and projects, and every day feels like a whirlwind…
You might’ve seen one of my past videos on why mindset matters to your business. Today I want to take it further by talking about your big WHY. How many times have we heard that your “why” matters in your business? Everyone asking, why are you doing this? What is the big why that you’re constantly working towards, and what does it mean for you and your business?
I wanted to talk to you a little bit about the one thing I noticed that every single business owner has gotten wrong about their business and what no one tells you about running your own business. So I recently started on this journey of reflection and self-awakening. Don’t worry, I’m not going to get super Zen on you or super guru on you. But as I reflected in kind of my progression in business, I realized that there is one thing that I struggled with and that pretty much every single business owner I’ve either worked with or come in contact with, has also struggled with. And this is the mindset, right? No one ever tells you that the hardest part of actually running your business isn’t in the execution work. It’s in your mind, right?
I know that this is somewhat of an uncertain time for a lot of business owners. We’re not sure what’s happening in the environment. The market is crashing. We’re not sure where our next clients are coming from because everything is locked down.
I wanted to put something together to tell you exactly how to take your business online. I know a lot of people are working online or being told to work online, but if you have a service-based business where you’re used to going onsite to a client, or if you are an accountant who is used to going to the office – especially now that we’re in the middle of busy season – how do you take your business online?
Let’s talk about leveling up your business. A lot of people come to me knowing that they’re frustrated with the way that their business is running, how balls are being dropped, and with their team. They’re tired of running around chasing down members of their team to figure out what’s happening and to get updates on projects. They’re finding that projects are falling to the wayside. They’re starting a lot of things, but nothing gets completed because they get lost in a day’s work.
I’m still in San Francisco and I wanted to address this question because the reason your business isn’t growing usually comes down to a couple of factors. I tackled the first one last week. The core issue is typically based on clarity: If you don’t know where you’re going and if you’re not clear on what your business is, what your business offers, whom it targets, how it’s going to do all of these things – you’re probably not going to be able to grow and get traction.
Copyright 2020 – Diane Lam LLC – Website Design by Arianna Vernier
