Strategy

Listen up ?, growing a business solo is challenging and it feels like you’re going all the  “right things”- like focusing on your strategy, marketing, and signing clients - but what happened in my business and what I see now in my clients’ businesses is that if you get stuck at $6, $8k, $10k months and then you have to start making sacrifices in to make more.

All your business friends are talking about how much they LOVE using Video ask, using Karta, using Notion, using Flodesk, using Keap, using Dubsado, Dubb, and a million other tools to support their business online...and you start to think maybe you need to use them too...

I hear about batching all the time online, especially around marketing and content creation. A lot of people say that it’s the best way to systemize content creation, stay focused, and be highly productive.

Are you secretly a little bit jealous that your friends and competitors had the bandwidth for an end-of-the-year sales push AND new-year strategic planning... meanwhile, you’re struggling to deliver services you sold two months ago, and you don’t have the time or headspace to think strategically about how to create some breathing room in your business, let alone how you’re going to grow it?

Have you thought about your new goals and business initiatives? Honestly, if you haven’t put any thought into how you’re going to strategically grow and develop your business for 2021, you’re already behind!

I see a lot of business owners hiring coaches and ending up frustrated with their results, or business owners in coaching programs FOREVER, never getting any traction in their business. Have you ever thought: My business coach is going to solve all my business problems!

Building systems and delegating is the only way to grow, but sometimes doing everything yourself in your business is actually easier. How many times have you said to yourself, “I can do it faster myself,” or “No one can do it as well as I can?” A colleague recently told me, “I would hire, but it’s so much faster when I just do it myself.” You’ve probably heard it a million times that you need to build a team and get help in order to grow your business further and scale.

Have you ever invested in hiring an expert to do something for your business – build out a system, platform, tool, consult for advice – only to find that they built something that you didn’t need, don’t use, or worse… Is actually something that doesn’t work?

Optimizing – it’s everywhere. It’s about automating and creating new systems. I hear it often now from business owners, especially as there’s been a massive shift online talking about optimization in businesses to be as lean and efficient as possible. On the flip side, I’m also getting a lot of feedback about people who had installed these new systems… but keep wondering why things haven’t gotten any easier. New systems, new people, new courses, and gurus – everything is in place.