Being “Ready” is a Myth

Readiness is a myth, and what actually matters is your commitment.

There’s no such thing as “ready”, especially when you’re an entrepreneur.

As the CEO, there will always be distractions, competing priorities, and decisions you avoid because the status quo feels safe.

I spent the majority of this year getting ready to transition to a VIP-day-only business model because A) I am that good and can build a system and overhaul ops in a single day and B) I wanted my business to include plenty of free time and support my lifestyle.

But I struggled and delayed the transition.

I said once all processes were finalized, I would transition. That came and went and I was still in the same place.

I said once all retainer clients were managed by my team, I would transition. That came and went and I was still in the same place.

I said once I completed 3 VIP days to test the model, I would transition. That came and went and I was still in the same place.

I was so focused on being ready, I didn’t realize I wasn’t committed to making the hard choices that would come with changing my business model.

It wasn’t until well into the summer that I committed and in a single moment, my entire business changed.

I committed to my business supporting my lifestyle. I committed to working part-time hours. I committed to the VIP day-only model.

Once I committed, everything got so much easier to plan and stick to AND I got what I actually wanted.

I had the hard conversations with my clients and transitioned them to trusted resources.

I had hard conversations with my team, paring down roles.

I made the decision to say no to clients looking for ongoing operations management.

I sold more VIP days in 1 month than in the whole 7 months prior.

Now, I work 25 hours a week with an even leaner team of 3 and still manage to make multiple 6-figures.